Who is ready for another Force Friday??? It’s been two years, but STAR WARS fans are ready to celebrate once again. Disney and Lucasfilm announced Find the Force, a global augmented reality (AR) event will roll out tomorrow, on Force Friday II (September 1) to commemorate the worldwide launch of new products inspired by STAR WARS: THE LAST JEDI!!!
According to a recent press release, the pop-up AR treasure hunt aims to unite fans around the globe in the battle against the dark side! This one of a kind three-day event will take place at over over 20,000 retail locations across 30 countries. As fans head to discover the THE LAST JEDI products on September 1-3, they will have the opportunity to activate a unique augmented reality experience featuring STAR WARS characters.
“Force Friday II is a major milestone in the countdown to Star Wars: The Last Jedi. Star Wars has always championed new technology, and we are excited that augmented reality will allow fans to experience the universe in a whole new way,” says Kathleen Kennedy, President of Lucasfilm.
Here’s how it works… first, download the Star Wars App. Second, visit any one of 20,000 participating retail locations to find a graphic that contains the Find the Force logo. When you scan the graphic using the Star Wars App, you’ll reveal a character, who through augmented reality, will appear in the room with you. You can then take photos, record videos, and share the experience on social media. Make sure you go back the next day to reveal new characters!
Check out this video below for more info:
Make sure you use the hashtags #FindtheForce and #Sweepstakes when sharing photos or videos featuring the in-store AR characters on Twitter or Instagram throughout Force Friday II weekend. Fans in select global markets can participate in a sweepstakes for the chance to win the ultimate fan experience: tickets to the Star Wars: The Last Jedi premiere in December!
The Last Jedi Teaser
Will you participate in Force Friday II?
Information provided to me as a blogger via Walt Disney Publications. All opinions are 100% my own.