A few days ago when driving through town, I saw a banner in a store front for “HERE. a pop-up shop.” Now I remember thinking, what’s a pop-up shop?? However in my typical forgetfulness fashion, I started thinking of something completely different 10 seconds later.
That was until today when I stumbled across a press release that answered my pop-up shop question! A pop-up shop is a temporary shop that is only open for a limited amount of time in another vacant storefront. Annapolis has never had anything like this before and “HERE. a pop-up shop” is the first boutique of its kind in the area… and I have to say, I warmly welcome the idea!
Little did I know this was already a trend among boutiques in New York and Los Angeles. Frankly, it was nice to see what is normally empty commercial space.
From the press release:
Co-owners Amy Fresty and Ellen Lunay, both local residents with a flair for fashion, were looking for a way to combine their backgrounds in fashion merchandising and fashion photography to bring something unique to the Annapolis area. “This is an amazing opportunity to bring fresh, fun and unique merchandise to the area without a full commitment to a retail store or lease,” said Lunay.
“Pop-up boutiques have been trending in other cities for quite some time,” said Fresty. “We knew this would be just the right timing for fashion-forward shoppers in this area.”
Their first “pop-up” run from March 1st to March 10th, with a location at 47 Spa Road in Annapolis. Their first theme is “Flirting with Spring.” Looking through their website, I was excited to see that they will offer not only apparel, but accessories, jewelry, home decor, and other gifts. Browsing the designers, I was even more excited to see many local names and brands! As a Maryland native, it is always great to see local businesses support other local businesses.
This is a new concept to Annapolis, and I truly hope it becomes a trend around town, the State, and beyond! Why leave empty storefronts around town, when temporary shops could bring life and a more visual pleasing look to empty commercial buildings?
Have you ever heard of pop-up shops?
Have you seen them in your town?